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Creating a Great Corporate Culture, Part 4: Hiring

“There’s no magic formula for great company culture. The key is just to treat your staff how you would like to be treated.”

Richard Branson

With the past three installments of this blog series, we have examined different elements of great corporate cultures. While we saw general trends with the examples of strong corporate cultures, Mr. Branson is correct in the above quote; there is no magic formula—however, with that being said, there is a base ingredient: people. A modern physical office environment is useless without the right people inside of it, belief in an organization is irrelevant unless you hire people to believe in it, and the management team cannot instill a culture into an organization without any people.

To get the right people, your company needs to polish and define its recruiting culture.  The entire company needs to be actively involved in recruiting, rather than it being a function of a certain department. To keep people involved, your company should always announce new open positions and keep the team updated on the progress. After all, if you’re hiring, you must be growing, and if you’re growing that must mean opportunity for your team, so shouldn’t that excite them? Moreover, keeping the recruiting process transparent is extremely important as it opens the door for current employees to see where and how they can contribute.

Brian Felice, the ORS Partners’ Senior Resource Manager explains, “Know who your players are. Know who is more outspoken for active recruiting, but also recognize the quieter people that may be really strong trainers.” That way, even your more passive employees, who will not necessarily actively promote your company’s open positions, can still play a vital role in the overall recruiting process.

Once you have recruited a candidate, you need to reach deeper than their surface qualifications to see whether they will truly fit the vision and mold of your organization. Once your candidate has gotten through the screening process with their tangibles (bullet points on their resume) you need to structure your interview process to measure their intangibles (psychographic profile).

Measuring a candidate’s psychographic mold is a crucial step in hiring a good culture fit. Additionally, it is important for leadership to be involved with interviews (to a certain extent) so that they are building the company according to their desired vision. For example, Greg Schott, the CEO of MuleSoft, dedicates about 25% of his time every year to interviewing almost every new candidate that is interested in working for his company. Last year, he was involved in about 700 interviews.[1] After the interview, he then roundtables with the other interviewers to determine whether the candidate fits the culture and vision of his company. Not only does that allow him to mold the company to his vision, but it promotes a level of transparency in the management of the business.

Now, this may seem like an extreme dedication of time to the hiring process for a CEO, but as Robert Half once said, “Time spent on hiring is time well spent.”

From sourcing and screening all the way to the onboarding process, recruitment is the lifeblood of an organization. It supplies a company with consistently fresh and bright minds, and in turn, innovation naturally starts to pulse throughout the office.

Involve your whole team in the process, dedicate the time necessary to find and secure the best people, and treat recruitment as a primary driver of your company’s success.

Here at ORS Partners, we are management consultants that recruit. We partner with your business leaders and work to understand their business drivers as they relate to talent acquisition. Let us help you refine the process that defines your business. Learn more about our services here.

Written by: Christopher Eberhardt




Creating a Great Corporate Culture, Part 3: Management

“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” – Theodore Roosevelt

Times are a-changing. The baby boomers that have populated the majority of the workforce for decades are slowly retiring and are being replaced by the millennial generation (those born between 1982 and 2004). According to research conducted by the University of North Carolina, millennials will make up nearly half (46%) of the work force by 2020.

With this major change in the workforce demographic, traditional business and leadership practices are becoming outdated. In their place, a whole new workplace dynamic is evolving—one of collectivism, one that is more socially conscious, and one that is more employee/people-centric than ever before. Candidates are entering the job market more eager to work for companies with a great work environment than one that is attractive because of its financial or economic status.

Because of this desire to find a company with a good work environment, there has been a major shift towards more transparency in businesses and in leadership. From Glassdoor reviews, to LinkedIn, to Crunchbase statistics, potential employees can paint a solid picture of what a certain company’s work environment is like before they even set foot in the office. Thus, it has now fallen on management teams to not only promote an authentic set of values, beliefs, and offerings that their company offers as an employer (their Employer Value Proposition) but to live them as well.

It is imperative that the management team looks both internally to determine what is of value to them, but it is more important that they conduct external research about what is meaningful to candidates. This is a display of self-awareness that shows management’s dedication to employees and their work environment.

In the changing business world, modern management is about having an inspired vision and surrounding yourself with the people who can help you achieve that vision. In order for management to attract the type of talent they need for that, they have to live and breathe the qualities that they want to see in the people who work with them. The millennial workforce puts a heavy emphasis on company culture, and that culture is born through the leadership of the organization.

In many instances, the culture of a company starts at the top and trickles downwards. Google’s incredible culture started with the revolutionary vision of a management team focused on hiring great people and making the work environment the best it could be. Apple’s visionary, Steve Jobs, didn’t keep any secrets when it came to his success; in fact, he attributed his success to one main secret.  He said, “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.”

At the end of the day, a business is only as strong as its people and the team that leads them, so make sure that your leadership team is evolving with the times and that your organization is attracting the right talent to help achieve your goals. To learn more, visit our Talent Acquisition Consulting page, here.

Written by: Christopher Eberhardt, Summer Marketing Intern


Creating a Great Corporate Culture, Part 2: Belief

“People don’t buy what you do; they buy why you do it.” Simon Sinek

At the most intricate level, the entity that makes a human being an individual is their DNA complex. It is what differentiates one person from every other. It is what makes a person… well, themselves.

A business is not so different. Every company has a ‘DNA strand’ that weaves itself into the very fabric of the organization. This strand begins with the vision of the leadership team and the team members that they choose to surround themselves when they founded the company.

In order for the fabric of the company to stay true to the original vision, your company has to hire people that are woven from the same thread of DNA. At the center of a company’s culture there lies a burning core—a core that is more important than compensation, than perks, and having a fancy office, among other things— and that core is belief.

By belief, I mean belief in the leadership team, belief in the vision, belief in the work that is being done, and belief that there is an opportunity for growth within an organization. Belief is the spark that creates the fire of a strong culture within a business. If your employees are inspired by the work that they are doing, they won’t have trouble getting up in the morning and will be truly excited to learn and contribute.

Greg Schott, the CEO of MuleSoft, said in Episode 20 of The Future of Work Podcast, “…  Get people to believe in the company and motivation will follow. No perks substitute for a good work environment.”

Now, to circle around to the point, how do you create this belief in your company that yields a great culture? That is the most important question you can ask yourself when trying to establish a strong culture. Unfortunately, there is no clear answer to this question. The variables are different for every organization, so there is not really a common path businesses can take towards the creation of that belief. However, as far as inspiration goes, it can often be quite simple…

Bob Lucci, the COO here at ORS Partners, said, “People want to fulfill their potential. It’s our job as a leadership team to show them that the opportunity to do that exists in the company.”

Individuals tend to set limits on themselves without realizing it. Presenting your employees with opportunities to step outside of their comfort zone and grow is a great way to inspire belief in both your company and the work that is being produced. If there aren’t any opportunities for employees to grow within your company, it’s a slippery slope to dissatisfaction and a lack of inspiration.

Before you focus on any perks or office space improvements, focus on hiring new talent that is compatible with your company’s ‘DNA strand,’ and that believe in the vision of your leadership team. That amazing culture that you’ve been searching for is within your grasp, and it all starts with hiring the right people.

For more advice and consultation on hiring to create that consistent DNA strand, check out ORS Partners Talent Acquisition Consulting Practice here.

Written By: Christopher Eberhardt

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Creating a Great Corporate Culture: Part 1-Physical Work Environment

Sure, we have all seen pictures and videos of the infamous Google Complex out in sunny California. The endless stretches of glass, the flashes of blues, reds, yellows, and greens, and of course, the impossibly cool lounge areas and conference rooms—but does this amazing physical work environment result in a great company culture?

The answer is no – well, not by itself. While trendy offices tend to offer higher curb appeal than drab ones, the physical environment is not necessarily what creates the energy needed for an exciting corporate culture. However, it can be the catalyst that sparks interaction, collaboration, and communication—three crucial elements in a growing company.

Greg Schott, the CEO of MuleSoft, a growing technology integration company out of San Francisco, is a huge proponent of corporate culture, and his insights will be featured often throughout this blog series.

“… The physical work environment is symbolic of how a company is thinking about the importance of their people and the workplace,” Schott said in Episode 20 of The Future of Work Podcast, “There can be great energy anywhere, but it [the physical environment] is indicative of a management team thinking of their people first.”

One of the most important elements in creating a dynamic corporate culture is belief: belief in the management team, belief in the vision of the company, and belief in the work that is being produced by that company. That belief is what helps you form your employer brand—in other words, the way you market your company to potential employees. Perhaps it could stem from the physical environment. Does your work space promote interaction, or collaboration? Is it an exciting place to come work day in and day out? Does it look like the management team puts an effort into promoting a comfortable work environment? These are some of the questions to ask when you are creating that physical office space.

However, that office also needs to be filled with people that are a good cultural fit, so tailor the office space to attract the type of minds that fit the vision of the company. A more open, collaborative environment might attract employees that thrive in team-oriented organizations, while an office with closed doors and isolation might attract employees that are more introverted and individualist. One isn’t necessarily better than the other, but it is important that the office space supports the talent you want to attract.

Culture is cultivated in the physical workspace. The office space may not be the most important aspect of creating your corporate culture, but it is a physical symbol of the vision and direction of a company that can attract the talent you need to take your company to the next level.

Want to learn more about creating a great corporate culture? Visit our Talent Acquisition Consulting Solutions page to learn how ORS can define and locate the talent you need.


Written By: Christopher Eberhardt