Creating a Great Corporate Culture, Part 2: Belief

“People don’t buy what you do; they buy why you do it.” Simon Sinek

At the most intricate level, the entity that makes a human being an individual is their DNA complex. It is what differentiates one person from every other. It is what makes a person… well, themselves.

A business is not so different. Every company has a ‘DNA strand’ that weaves itself into the very fabric of the organization. This strand begins with the vision of the leadership team and the team members that they choose to surround themselves when they founded the company.

In order for the fabric of the company to stay true to the original vision, your company has to hire people that are woven from the same thread of DNA. At the center of a company’s culture there lies a burning core—a core that is more important than compensation, than perks, and having a fancy office, among other things— and that core is belief.

By belief, I mean belief in the leadership team, belief in the vision, belief in the work that is being done, and belief that there is an opportunity for growth within an organization. Belief is the spark that creates the fire of a strong culture within a business. If your employees are inspired by the work that they are doing, they won’t have trouble getting up in the morning and will be truly excited to learn and contribute.

Greg Schott, the CEO of MuleSoft, said in Episode 20 of The Future of Work Podcast, “…  Get people to believe in the company and motivation will follow. No perks substitute for a good work environment.”

Now, to circle around to the point, how do you create this belief in your company that yields a great culture? That is the most important question you can ask yourself when trying to establish a strong culture. Unfortunately, there is no clear answer to this question. The variables are different for every organization, so there is not really a common path businesses can take towards the creation of that belief. However, as far as inspiration goes, it can often be quite simple…

Bob Lucci, the COO here at ORS Partners, said, “People want to fulfill their potential. It’s our job as a leadership team to show them that the opportunity to do that exists in the company.”

Individuals tend to set limits on themselves without realizing it. Presenting your employees with opportunities to step outside of their comfort zone and grow is a great way to inspire belief in both your company and the work that is being produced. If there aren’t any opportunities for employees to grow within your company, it’s a slippery slope to dissatisfaction and a lack of inspiration.

Before you focus on any perks or office space improvements, focus on hiring new talent that is compatible with your company’s ‘DNA strand,’ and that believe in the vision of your leadership team. That amazing culture that you’ve been searching for is within your grasp, and it all starts with hiring the right people.

For more advice and consultation on hiring to create that consistent DNA strand, check out ORS Partners Talent Acquisition Consulting Practice here.

Written By: Christopher Eberhardt

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