How To Build Your Employer Brand: Careers Page Recommendations

Building an employer brand takes time, effort and organization, but the first step to creating an employer brand is understanding why it’s important. Glassdoor reported that “69% of Americans would not take a job with a company that had a bad reputation, even if they were unemployed.” They also found that “84% would consider leaving their current jobs if offered another role with a company that had an excellent reputation.” Employer brand means building a reputation as a company that prospective candidates feel as though they can trust, identify with, and be proud to work for.

How do you build this reputation online? Start with a ‘careers page.’ Your careers page is an advertisement platform for your employer brand. To connect with your target candidate audience, you need to create a personal connection through messaging that will convey your employee value propositions to appeal to candidates.

It is important that your careers page is easily navigated to from your corporate website. You want candidates to easily find job opportunities, and ideally within 4 clicks or less from the home page. The career page link should also be found in the header and footer of your site so candidates can find it on any page throughout your website. Place a ‘View Job Opportunities’ button that links to a list of your open positions at the top of the careers page.  Accessibility is key to a successful careers page. Ask current employees to test it to find any problems throughout the process.

Next let’s talk about careers page content… In order to paint the full picture of what it is like to work at your company, include information about your team such as team member spotlights or testimonials. Photos, links to team members’ social media profiles and what they have to say about their work environment gives candidates a general idea as to what company culture is like. Including healthcare benefits and office perks like location, food, and collaborative spaces give a better idea of the physical environment as well. Company awards and recognition are also great pieces of content for your page.  We also recommend that you include a section on the talent acquisition process at your company that includes how to apply, how long the process takes, what to expect during the interview phase, and what the candidate should prepare for. Sharing this information helps set expectations with candidates and shows that you are vested in the hiring process.

After you have outlined the content of your career site, you should consider adding social sharing buttons and use social media marketing to push your branded content. 14.4 million people in the United States have used social media to search for a job and 29% of job seekers use social media as their primary use for job searching. Social features help create transparency between you and candidates. Candidates are able to share jobs on social media and interact with you on  your social media platforms like LinkedIn, Twitter, and Facebook – spreading your social reach and increasing your number of impressions.

Bottom-line: your careers page is your employer advertisement platform – you control the messaging and have an opportunity to showcase your culture and job opportunities.  If utilized correctly, this page builds trust and transparency between you and prospective candidates, boosting your recruitment marketing efforts and brand image.  If you want help evaluating or building your employer brand to attract top talent, reach out to us today for a consultation.

PACT Announces the Launch of its Interactive Job Board: Talent Connect

PHILADELPHIA, PA, November 7, 2017 – Philadelphia Alliance for Capital and Technologies (PACT) announces the launch of its interactive job board, Talent Connect, focused on providing its members and the Philadelphia business community at large with an easy-to-use and highly targeted resource for online employment connections. Talent Connect can be found at

Talent Connect is the first and official job board of PACT and is offered as an exclusive benefit to PACT members. While the job board remains free for job seekers, employers must be a registered member of PACT to post jobs.  Jobs posted on Talent Connect will be distributed through the PACT network including the website, award-winning PACT Times and all social channels.

For job seekers, Talent Connect provides access to employers and jobs in the PACT membership network of over several hundred fast-growing companies. In addition to posting their resumes, job seekers can browse and view available jobs based on their criteria and save those jobs for later review if they choose. Job seekers also can create a search agent to provide email notifications of jobs that match their criteria.

“PACT is thrilled to provide this added benefit to our members at no additional cost.  Talent is a critical need for any high growth company and Talent Connect is designed to help these companies leverage the strong local talent pool and beyond.  Talent Connect is a strong complement to our Capital, Customer and Mentor Connect programs.” said Dean Miller, President and CEO of PACT.

The PACT Talent Connect platform is sponsored by ORS Partners (ORS), an outsourced recruitment solutions firm that partners with venture capital and private equity backed companies to provide strategic talent acquisition programs. Since 2012, ORS has been providing employers in the Mid-Atlantic region the talent they need to build their businesses successfully.

“As a PACT member since our inception and part of the talent acquisition ecosystem in Philadelphia, my team and I are excited about the opportunity to connect the fast-growing employers of PACT with local talent through this initiative,” stated Terry Williams, CEO of ORS Partners. “ORS Partners understands that talent acquisition is a core business function for all growth organizations, yet most companies are not experts in the acquisition and retention of human capital, and together with PACT we hope to help close this gap in our community.”

Talent Connect is now live. Please visit to browse jobs and apply directly to PACT member employers.


About PACT
PACT’s vision is to be the go-to resource for fast growing companies, and a driver of entrepreneurship and innovation in the Philadelphia region. PACT provides its members with valuable content and connections to capital, coaching, and customers that will accelerate their growth and success, and to collaborate with other organizations to drive innovation and entrepreneurship in the region.

Media Contact
Amanda Nardi


About ORS Partners

ORS Partners, LLC is a leading provider of Outsourced Recruitment Solutions (ORS) and is comprised of top recruiting professionals hired to build and scale venture-backed, high-growth firms across all industries. ORS provides ‘white label recruiting solutions’ that enable clients to focus on their own core business by leveraging our expertise in finding the best talent, increasing internal process efficiencies and improving overall retention and performance management. ORS Partners is founded and launched by the former leadership team of the TWC Group which was the region’s top Recruitment Process Outsourcing firm that was sold to COMSYS/Manpower. To learn more about ORS Partners, please visit

Media Contact
Kate Brewer